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Stories, articles, videos, insights, and perspectives organized by interest.
Don’t Just Think Website. Think Sales Funnels
Did you consider your customer’s journey before they purchase from your company? A sales funnel maps out all the checkpoints where your leads will interact...
Promoting on Social Media: When and How to Be Effective
Effective promotion starts with the plan laid down by the business at the initial stage. As the world becomes increasingly digitized, companies must adapt...
5 Traits Contemporary Leaders Must Develop for Success
Do you think the perception of leadership is merely limited to a title or designation in an organization? Leadership is more that just power.
Cancer, Discrimination and Toxic Culture: How the Dallas Mavericks CEO Beat Them All
Cynthia “Cynt” Marshall was hired by Dallas Mavericks owner Mark Cuban to take over as its CEO in 2018, becoming the first Black woman to ever head up an NBA...
Twilight of Entrepreneurs in China as More Leave the Country
Two of China’s best-known entrepreneurs, Pan Shiyi and Zhang Xin, stepped down from their top jobs at the real estate development company they built. BEIJING...
How to Make Your Business Visible Through Search Engine Optimization
When it comes to making your business visible online, search engine optimization (SEO) is key. Optimize your website for search engines.
What to Choose – AIaaS, Own Team, or Building From Scratch?
If your business needs artificial intelligence, then the question arises what to choose between AIaaS, or hire your own development team.
Spinning uncertainty into success
The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown by Nathan Furr and Susannah Harmon Furr, Harvard Business Review Press, 2022...
Entrepreneurs: Planning Your Escape From Your Job
What’s stopping you from just walking out of your job to start your new business? Plan your escape with both common sense and integrity.
How to Choose a Global Payroll Provider
The modern world is evolving quickly. Ever since the Covid-19 pandemic caused the world to go into lockdown, remote working has become the norm. Even though...
Exit Path: A book review by Bob Morris
Exit Path: How to Win the Startup End Game Touraj Parang McGraw Hill (July 2022) How and why good exits happen when companies are bought, not sold. The...
How to Manage Your Brand’s Reputation?
Do you know what the world’s most powerful drive is? What helps you reach a large customer base and ultimately grow your revenue? It is your brand’s...
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