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What is a Contribution Margin and How Do You Calculate It?
To run a company successfully, you need to know everything about your business, including its financials. One of the most critical financial metrics to grasp...
4 Marketing Strategies Pet Care Companies Must Implement to See Growth
The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and...
How Facebook’s Demise Will Change Digital Advertising — and How Your Brand Can Adapt
Facebook is in trouble. Social media platforms need constant growth to survive, but Facebook is no longer growing. In fact, it’s losing users. As Facebook’s...
5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It
According to Pew Research Center, 74% of Americans trust someone with a respected personal brand, and over half would recommend, do business with or seek...
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