Local marketing is a strategy that involves targeting a specific group of consumers near a business’s location in order to enhance its prospects. While location-based marketing has undergone many changes over the years and has become more digital, traditional forms of...
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Crafting Your Business Brand Story When Starting a Business
With the advent of digital marketing and communication, traditional marketing now has tough and bold competition. Your product or service isn’t valuable unless and until it solves a problem or comes with a purpose, hence knitting a brand story is very important....
How to Define Your Customer Journey
Marketing has a single goal: to reach consumers at the very moment they decide to make a purchase. This is why Walmart puts chocolate bars and magazines in the check-out line, and Amazon has targeted product recommendations for users who are already logged in and...
7 Steps to Creating Great Web Content
Content is the magic ingredient to your digital marketing success. Since your website and social media are at the heart of your online presence, the content you share through those channels is crucial. However, if you don’t have a content strategy, you won’t be able...
Marketing Your Website on Social Media
Your website is no longer enough to get noticed online. To increase your SEO efforts, you need to boost your presence. The easiest way to do this is to market your website on social media. Using social media platforms provides a way to interact with customers and use...
Why SEO Matters to Your Business
The term SEO has become pretty common, but many small businesses are still not sure what it means and why they need it. Search Engine Optimization is no easy feat. It uses a series of complex tactics to help search engines like Google discover your online presence....