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In a data-led world, intuition still matters
Decisions Over Decimals: Striking the Balance between Intuition and Information by Christopher Frank, Paul Magnone, and Oded Netzer (Wiley, 2022) For as long...
Build: An Unorthodox Guide to Making Things Worth Making
Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell HarperBusiness/An Imprint of HarperCollins (May 2022) “Everything begins with asking...
Glass Half Broken: Shattering the Barriers That Still Hold Women Back
Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work Colleen Ammerman and Boris Groysberg Harvard Business Review Press (April 2021)...
Planning Your Business with the End in Mind
An exit strategy is an important part of any business plan and can be the difference between success and failure.
Business Cards – 12 Common Mistakes to Avoid
Your business card is your calling card. It should be a tool that will get people to remember you and contact you for business.
How to Prevent Workplace Bullying in Your Business
Workplace bullying can decrease morale, reduce productivity and cause good employees to quit. Worse, it can get your business sued.
Year-End Tax Strategies
Here’s a novel thought. Let Uncle Sam pay for your holiday gifts and entertaining. No, I’m not talking about anything illegal. You can’t buy personal gifts...
Creating Your Marketing Strategic Plan
Developing a marketing strategic plan can seem like a daunting task, but it doesn’t have to be. By breaking it down into smaller steps, you can create a plan...
Don’t Just Think Website. Think Sales Funnels
Did you consider your customer’s journey before they purchase from your company? A sales funnel maps out all the checkpoints where your leads will interact...
Promoting on Social Media: When and How to Be Effective
Effective promotion starts with the plan laid down by the business at the initial stage. As the world becomes increasingly digitized, companies must adapt...
5 Traits Contemporary Leaders Must Develop for Success
Do you think the perception of leadership is merely limited to a title or designation in an organization? Leadership is more that just power.
Cancer, Discrimination and Toxic Culture: How the Dallas Mavericks CEO Beat Them All
Cynthia “Cynt” Marshall was hired by Dallas Mavericks owner Mark Cuban to take over as its CEO in 2018, becoming the first Black woman to ever head up an NBA...
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