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Stories, articles, videos, insights, and perspectives organized by interest.
6 Master Sales and Marketing Tips for Tech Companies in the 2023 Downturn
Many companies try to raise their prices or sales quotas when they hit challenging times, but this is usually unwise.
10 E-Commerce Challenges and How to Overcome Them
Your ecommerce website is the heart of your virtual business. It needs to be visually appealing, user-friendly, optimized, and virus-free.
Workplace Trends You Need to Know for 2023
The New Year always brings a fresh perspective to our lives and work. And as with any fresh start, savvy leaders are identifying strategies to increase...
The 7 Hidden Signs You’re Self-Sabotaging Your Progress
I’m about to confess here: I hate goal trackers. Do I really want to be reminded that I didn’t achieve any -or not even 80%- of the monthly goals I’ve set?...
The year customer experience died
This was a rough year for customer experience. We’ve been hearing for years how important customer experience is to business, and a whole business technology...
Experts Share How to Make Your Content Marketing More Impactful
Each business’s content marketing plan is likely to look a bit different. There are many strategies that can boost your impact or get your content in front of...
What is a Contribution Margin and How Do You Calculate It?
To run a company successfully, you need to know everything about your business, including its financials. One of the most critical financial metrics to grasp...
4 Marketing Strategies Pet Care Companies Must Implement to See Growth
The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and...
How Facebook’s Demise Will Change Digital Advertising — and How Your Brand Can Adapt
Facebook is in trouble. Social media platforms need constant growth to survive, but Facebook is no longer growing. In fact, it’s losing users. As Facebook’s...
5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It
According to Pew Research Center, 74% of Americans trust someone with a respected personal brand, and over half would recommend, do business with or seek...
Tools for Business Strategy in 2023 and Beyond
Most businesses face turbulent times, the biggest challenge is to find the right business strategy tools that can help your business.
How You Can Start Networking in Style in 2023
Are you completely new to networking? Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person...
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