The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown by Nathan Furr and Susannah Harmon Furr, Harvard Business Review Press, 2022 Everywhere you turn, uncertainty seems to be on the rise. Dire climate predictions, unease in the workforce, novel...
What’s stopping you from just walking out of your job to start your own business today? Is it common sense or integrity? Both are valuable commodities. Common Sense and Integrity Common sense says that you will most likely have commitments, obligations, and...
Do you know what the world’s most powerful drive is? What helps you reach a large customer base and ultimately grow your revenue? It is your brand’s reputation. Your brand’s reputation comprises various factors that are all driving forces that decide what your brand...
Local marketing is a strategy that involves targeting a specific group of consumers near a business’s location in order to enhance its prospects. While location-based marketing has undergone many changes over the years and has become more digital, traditional forms of...
With the advent of digital marketing and communication, traditional marketing now has tough and bold competition. Your product or service isn’t valuable unless and until it solves a problem or comes with a purpose, hence knitting a brand story is very important....
