Promoting on Social Media: When and How to Be Effective
Effective promotion starts with the plan laid down by the business at the initial stage. As the world becomes increasingly digitized, companies must adapt their marketing strategies to meet the modern consumer’s needs. One of the most effective ways to reach consumers...5 Traits Contemporary Leaders Must Develop for Success
Do you think the perception of leadership is merely limited to a title or designation in an organization? Well, there is a lot more to leadership than a position of power. The finest of leaders are those who lead from the front and inspire an entirely new generation...Twilight of Entrepreneurs in China as More Leave the Country
Two of China’s best-known entrepreneurs, Pan Shiyi and Zhang Xin, stepped down from their top jobs at the real estate development company they built. BEIJING — Wealthy and powerful entrepreneurs in China were once idolized by the public, doted on by the government and...Spinning uncertainty into success
The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown by Nathan Furr and Susannah Harmon Furr, Harvard Business Review Press, 2022 Everywhere you turn, uncertainty seems to be on the rise. Dire climate predictions, unease in the workforce, novel...
