Developing a marketing strategic plan can seem like a daunting task, but it doesn’t have to be. By breaking it down into smaller steps, you can create a plan that will help you achieve your goals. Here are some basics to keep in mind when coming up with an effective...
Did you consider your customer’s journey before they purchase from your company? A sales funnel maps out all the checkpoints where your leads will interact with your brand before making any purchase. To build a successful sales strategy, your sales funnel must be...
Effective promotion starts with the plan laid down by the business at the initial stage. As the world becomes increasingly digitized, companies must adapt their marketing strategies to meet the modern consumer’s needs. One of the most effective ways to reach consumers...
Do you think the perception of leadership is merely limited to a title or designation in an organization? Well, there is a lot more to leadership than a position of power. The finest of leaders are those who lead from the front and inspire an entirely new generation...
Two of China’s best-known entrepreneurs, Pan Shiyi and Zhang Xin, stepped down from their top jobs at the real estate development company they built. BEIJING — Wealthy and powerful entrepreneurs in China were once idolized by the public, doted on by the government and...
