Entrepreneurs: Planning Your Escape From Your Job

What’s stopping you from just walking out of your job to start your own business today? Is it common sense or integrity? Both are valuable commodities. Common Sense and Integrity Common sense says that you will most likely have commitments, obligations, and...

How to Manage Your Brand’s Reputation?

Do you know what the world’s most powerful drive is? What helps you reach a large customer base and ultimately grow your revenue? It is your brand’s reputation. Your brand’s reputation comprises various factors that are all driving forces that decide what your brand...

Creating Targeted Local Ads—Why Is It Important?

Local marketing is a strategy that involves targeting a specific group of consumers near a business’s location in order to enhance its prospects. While location-based marketing has undergone many changes over the years and has become more digital, traditional forms of...

Crafting Your Business Brand Story When Starting a Business

With the advent of digital marketing and communication, traditional marketing now has tough and bold competition. Your product or service isn’t valuable unless and until it solves a problem or comes with a purpose, hence knitting a brand story is very important....

The Trouble With Website Templates

Website templates have made the lives of so many people so much easier. Setting up a website isn’t a developer’s secret magic trick anymore— anyone can do it, thanks to the birth of templates. Big names in the industry (like Moz) are hailing templates to be the...
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