Here’s a novel thought. Let Uncle Sam pay for your holiday gifts and entertaining. No, I’m not talking about anything illegal. You can’t buy personal gifts and bill them to your business. That’s called fraud. But if your business uses the cash method of accounting (as...
Developing a marketing strategic plan can seem like a daunting task, but it doesn’t have to be. By breaking it down into smaller steps, you can create a plan that will help you achieve your goals. Here are some basics to keep in mind when coming up with an effective...
Did you consider your customer’s journey before they purchase from your company? A sales funnel maps out all the checkpoints where your leads will interact with your brand before making any purchase. To build a successful sales strategy, your sales funnel must be...
Effective promotion starts with the plan laid down by the business at the initial stage. As the world becomes increasingly digitized, companies must adapt their marketing strategies to meet the modern consumer’s needs. One of the most effective ways to reach consumers...
Do you think the perception of leadership is merely limited to a title or designation in an organization? Well, there is a lot more to leadership than a position of power. The finest of leaders are those who lead from the front and inspire an entirely new generation...
