Most startup founders assume they don’t need public relations until they’ve grown big enough, or there’s an image or brand crisis. However, PR and marketing strategies actually overlap and complement one another, so you need to work on your PR right from the start....
It’s no secret that every business needs to have a successful website to succeed, but the art of generating traffic and building loyal audiences has become more nuanced in today’s landscape. The oversaturation of the internet with content and websites has made it more...
Hugh Molotsi believes “technology should help improve people’s lives.” That was his “guiding principle” for the 22 years he worked at Intuit, where he built innovative solutions for entrepreneurs. But, he says, after decades of living and working in Silicon Valley, he...
Digital nomads were already booming well before the pandemic triggered a remote work revolution. Between 2019 and 2021, the number of American digital nomads more than doubled, growing from 7.3 million to 15.5 million. That number will continue to grow as college...
Three out of every 10 payments in Africa fail, according to reports. Factors behind this range from a fragmented payments landscape and invalid cards to dormant accounts and higher dispute rates; they surface yearly leading to a $14 billion loss in recurring revenue...
